Now you can get 100% gray coverage in a quick 25 minutes. For stubborn grays, leave it on for an extra ten minutes, but no more. Say goodbye to the 45-minute process! The new formula gives you natural looking color in less time, which means healthier hair.
The new Nice ‘N Easy rinses out faster. No more rinsing and rinsing, so it’s so much easier. And, the new creamier, non-drip formula is gentle on your hair and scalp and makes your hair soft and shiny. You’ll be back to beautiful, natural looking color in no time.
You may miss the ammonia smell, but please trust us, this formula is still working. The fresh floral scent makes it so much nicer. So even after you rinse it out, you won’t smell like “hair color”.